Gone are the days when the paperboy went out to the street and advertise the product or service.
Over the years, new ways of communicating have emerged. Which is more efficient? Which one will bring you more return?
It all depends on your audience and your goal.
The billboard (OOH - Out Of Home) was the first way to communicate an idea, product or service and it makes more sense these days as we spend less and less time at home.
We don't use only pixels. Due to its status, an advertisement in a printed medium (newspaper, magazine...) gives a sense of reliability and credibility, indeed.
A newsletter is the communication by email. Opening the email and see something that we need, whether it's a product or a service, is halfway to selling.
When you want to know something, you ask Google. Keeping that in mind, have you ever thought that you can use this like advantage on your side and present your products/services to those who are looking for them?!